About NUD

Our Story

Fashion connoisseurs Debasmita and Sagardeep came together with their brainchild NUD in 2021, with the dream to build sustainable, organic fashion that is eco-friendly and affordable. Amidst the dawn of the pandemic when brick-and-mortar stores were being replaced by e-commerce stores, NUD was born with the sole aim of reaching out to millennials. We were running as an offline brand, until our official launch in 2022. Our clientele has inspired us to continue our journey as an official online clothing brand. We care for our customers, and we are who are today because of them.

What We Do?

At NUD, our main goal is to bridge the gap between high-end designer ensembles and outfits for the mass. While designer apparels, with all due respect to renowned designers across the world, are not within the reach of many; outfits curated for the mass often miss a signature style.


At NUD, our in-house creative team and designer team curates collections that are affordable and has unique design elements that accentuate the overall beauty of the outfit. We work with local artisans to produce fine, hand-embroidered brilliance as well, ensuring each piece has been tailored to perfection.

From production to delivering the product to our customer’s doorstep, we take care of end-to-end solutions. Our in-house fashion designers and production team craft each material with elegance and integrity.

Our products are cruelty-free and organic. They pass through a rigorous greenwashing process and our Quality Check team performs a five-stage test to ensure every product is aligned to industry standards and meets the requirements. Prioritizing comfort as the key element, we carefully curate our products and believe in sustainable fashion!

What NUD Stands For?

NUD, as a brand, has been designed with love and care for the women of today. NUD weaves comfort into each piece of apparel to make you feel your best!


Our in-house production and designers ensure each apparel is unique, just like you! With the desire to make our clientele feel (N)ew, (U)nique and (D)ifferent, NUD delivers sustainable fashion for all women who are beautiful, inside out!

The Founders

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Debasmita Das

Co-founder

A fashion enthusiast by heart, Debasmita channelized her designer pursuits into the brand, creating eco-friendly, sustainable fashion from scratch. From choosing the right fabric to driving the team spirits, she is at the heart of the brand.
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Sagardeep Das

Co-founder

A well-bred entrepreneur by profession, Sagardeep has been in the fashion industry for the past few years. His experience and visions have contributed to NUD’S management and development from a financial and marketing aspect. His insights make NUD what it is today!
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A well-bred entrepreneur by profession, Sagardeep has been in the fashion industry for the past few years. His experience and visions have contributed to NUD’S management and development from a financial and marketing aspect. His insights make NUD what it is today!
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Sagardeep Das

Co-founder

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Shreema Bhattacharjee

Co-founder

An actress by profession, Shreema’s sense of style and fashion has an edge like none other! Her knowledge of clothing and fashion trends keeps NUD at the top of the game. Shreema’s fashion advice and love for details are the main driving force within NUD.
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