About NUD

Our Story

Fashion connoisseurs Debasmita, Sagardeep and Shreema came together with their brainchild NUD in 2019, with the dream to build sustainable, organic fashion that is eco-friendly and affordable. Amidst the dawn of the pandemic when brick-and-mortar stores were being replaced by e-commerce stores, NUD was born with the sole aim of reaching out to millennials. We were running as an offline brand, until our official launch in 2022. Our clientele has inspired us to continue our journey as an official online clothing brand. We care for our customers, and we are who are today because of them.

What We Do?

As a part of the millennial generation, where fashion trends change with the seasons, we aim at delivering sustainable clothing that is classy and fits you like a dream! We choose sustainable, nature-friendly fabrics that are perfect for tropical climates, without compromising on the quality of the material. At NUD, you will get the best of trends in the fashion industry at the most affordable prices. Reaching out to the women of today, who are beautiful and believes in comfort wear, we handpick our fabrics and curate comfort. From production to delivering the product to our customer’s doors, we take care of end-to-end solutions. Our in-house fashion designers and production team craft each material with elegance and integrity. Classy and comfy, NUD will give your style a language and quintessence like no other! Our products are cruelty-free and organic. They pass through a rigorous greenwashing process and our Quality Check team performs a five-stage test to ensure every product is aligned to industry standards and meets the requirements. Prioritizing comfort as the key element, we carefully curate our products and believe in sustainable fashion! Go NUD with us and enjoy shopping!

What NUD Stands For?

NUD, as a brand, has been designed with love and care for the women of today, with the sole purpose of curating fashion that makes women feel comfortable enough to be in their element, their true selves.
We only feel our best selves when we are comfortable, at home or safe around our loved ones. Just like that, NUD weaves comfort into each piece of apparel to make you feel your best! Tailormade to perfection, our apparel reflects trend and finesse.
Our in-house production and designers ensure each apparel is unique, just like you! We want our customers to feel the (N)EWNESS and sheer joy of wearing a new outfit that fits them like a dream!
We are all unique in our eccentric, beautiful ways, and that’s precisely the spirit that NUD tries to capture in each apparel so that you can feel the (U)NIQUENESS of your vibrant personality as you wear our outfits. Comfy and classy, but also unique and perfect for you!
Ever felt a spike in confidence when you put on a dress that made you feel like it was made just for you? We got you covered! Experience a (D)IFFERENCE in your confidence as you wear our range of comfortable clothing that makes you feel confident in your skint!
(N)ew, (U)nique and (D)ifferent, NUD delivers sustainable fashion for all women who are beautiful, inside out!

The Founders

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Debasmita Das

Co-founder

A fashion enthusiast by heart, Debasmita channelized her designer pursuits into the brand, creating eco-friendly, sustainable fashion from scratch. From choosing the right fabric to driving the team spirits, she is at the heart of the brand.
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Sagardeep Das

Co-founder

A well-bred entrepreneur by profession, Sagardeep has been in the fashion industry for the past few years. His experience and visions have contributed to NUD’S management and development from a financial and marketing aspect. His insights make NUD what it is today!
A well-bred entrepreneur by profession, Sagardeep has been in the fashion industry for the past few years. His experience and visions have contributed to NUD’S management and development from a financial and marketing aspect. His insights make NUD what it is today!
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Sagardeep Das

Co-founder

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Shreema Bhattacharjee

Co-founder

An actress by profession, Shreema’s sense of style and fashion has an edge like none other! Her knowledge of clothing and fashion trends keeps NUD at the top of the game. Shreema’s fashion advice and love for details are the main driving force within NUD.
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